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About K-Message [key message]

K-Message (or key message) focuses on digital marketing in regulated industries. We discuss pharma and healthcare marketing, financial services marketing, tobacco advertising and alcohol advertising.

You will find here cases, definitions, and news from the real world, as well as discussion on the topic. K-Message aims to build a community around this website and related Google+ page. I hope that with more understanding and knowledge marketers can be more efficient and still compliant to the regulatory and ethical guidelines.

K-Message is an independent, personal initiative of Piotr Wrzosiński. All opinions expressed on this website are of the authors and do not represent the position of their employers or any other party. The website is intended to marketing professionals and does not promote any of the products, services or brands mentioned in the articles. All trademarks and copyrights belong to their owners and are used here on fair-use policy.

The views expressed in comments published on this website are those of the comment writers alone.

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