MoovCare – a clinically proven mHealth app in lung cancer treatment

MoovCare mHealth app lung cancer

MoovCare, an mHealth app to help patients with lung cancer  presented at the annual American Society of Clinical Oncology (ASCO) meeting. An Israeli company Sivan Innovation and the Cancer Institute of Western France are behind MoovCare – an mHealth application ...

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Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing

PETA Banned Super Bowl Ad

2016 Super Bowl ads by pharmaceutical companies are perfect examples why DTC should be banned. Every year NFL championship game is a show off for creative advertisement. In 2016, however, pharmaceutical companies joined the show to leave viewers in disgust. ...

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Interactive Outdoor Ad to Detect Flu in Poland for GSK

GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.

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Financial Services for Millenials – the Millennial Financial Services Summit

Millennial Financial Services Summit

How to win generation Y for financial services? On April 20-21 in New York Midtown Hilton Hotel financial services and bank marketing experts will discuss marketing strategies to focus on Millenials. The Millennial Financial Services Summit aims to provide how to’s, ...

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Digital Marketing in Financial Services Summit comes to West Coast!

Digital Marketing Financial Services West

Digital Marketing in Financial Services Summit comes to West Coast! On 18th and 19th of February in Park Central Hotel San Francisco CMOs and FINANCIAL MARKETING EXECUTIVES will share their wisdom. K-message readers may benefit from 20% discount on registration ...

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