• IARD introduces the Guiding Principles at the World Retail Congress in South Africa

  • From left to right: Bacardi CEO Mike Dolan; Diageo CEO Ivan Menezes; Beam Suntory CEO Matt Shattock; Heineken CEO Jean-François van Boxmeer; AB InBev CEO Carlos Brito; Pernod Ricard CEO Alexandre Ricard; SABMiller CEO Alan Clark

  • From left to right: Asahi, Carlsberg, Bacardi CEO Mike Dolan, Diageo CEO Ivan Menezes, Beam Suntory CEO Matt Shattock, Heineken CEO Jean-Francois van Boxmeer, IARD CEO Ann Keeling, AB InBev CEO Carlos Brito, Pernod Ricard CEO Alexandre Ricard, SAB Miller CEO Alan Clark, Molson Coors, Kirin/Lion, Brown-Forman


Leading global producers of beer, wine and spirits have made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that the harmful use of alcohol can have, these producers wish to demonstrate their support of international efforts to improve health and social outcomes for individuals, families and communities through the Commitments.

The 12 CEO signatories and their companies are implementing actions in five key areas over the next five years. The key areas being addressed are:

The signatory companies commit to actions in these five areas - many of which have been inspired by best practices in various countries - to strengthen and expand existing efforts and contribute to reducing the harmful use of alcohol in their capacity as producers, distributors, marketers, and sellers of beer, wine, and spirits.

Commitment Achievement Discussion Panel

Drink Driving Initiatives

executive summary

As part of the implementation of the Commitments, IARD continues to coordinate the work on the drink driving initiative that began in 2010 in six countries: China, Colombia, Mexico, Nigeria, Russia, and Vietnam.

The 2014 drink driving summary reports provide an overview of the progress that has been made in the countries. The Drink Driving Initiative 2014 Summary Reports e-book is now available online.

Highlights from 2014 activities include:


Multiple drink driving awareness campaigns were launched to reach groups at high risk for drinking and driving, such as motorcycle riders and novice drivers.


Proyecto Patrullero (Project Patrolman) was implemented in six cities to facilitate seminars on checkpoint protocols for law enforcement and educate officials and the general public about responsible drinking.


Law enforcement experts participated in checkpoints twice per month and held follow-up meetings to share observations and recommendations with local police in Puebla.


A research protocol and questionnaire was developed in order to conduct roadside surveys in six geopolitical zones; the North Central zone was completed in 2014.


The Avtotrezvost (Auto Sobriety) training module for novice drivers on drinking and driving was launched as a supplement to the driving schools' existing course on traffic regulations.


With support from the Vietnam Road Administration and municipal departments of transport, the program focused on reaching professional drivers with don't drink and drive communications; checkpoints were also conducted by local law enforcement.