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Who is Lucas from Venmo?

Who is Lucas from Venmo ads is a question asked recently by New Yorkers. The teaser advertising campaign is visible in Brooklyn and in Social Media worldwide. Some call it stupid or even the worst campaign ever, some call it old style, we call it efficient and social media savvy.

Who is Lucas from Venmo?

To quickly answer the question from the title (Who is Lucas from Venmo): Lucas from Venmo is a software developer working for the company. His full name is Lucas Chi, and you can find Lucas’ profile on LinkedIn. As we already know who is Lucas, let us also explain what is Venmo.

Who is Lucas who uses Venmo?

Lucas uses Venmo (via http://lucasusesvenmo.com/)

Venmo is a startup company that aims to revolutionize mobile payments. It currently offers Android and iOS apps, was featured in Forbes. In september 2013 Venmo was acquired by PayPal.

The teaser campaign running in New York bases on BTL. It shows Lucas from Venmo in different situations with and announcing that “Lucas uses Venmo”. As brand awareness for Venmo is not high except of early adopters, the conversion is when someone looks for Venmo and Lucas in the web or asks friends about it.

Obviously such self researched information is much better remembered than any message that Venmo could pass via outdoor advertising. Additionally campaign generates a lot of buzz in social media – from Quora to Instagram.

Well done Lucas. Does anyone else use Venmo now?

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Who is Lucas from Venmo ads is a question asked recently by New Yorkers. The teaser advertising campaign is visible in Brooklyn and in Social Media worldwide. Some call it stupid or even the worst campaign ever, some call it old style, we call it efficient and social media savvy. Who is Lucas from Venmo? To quickly answer the question from the title (Who is Lucas from Venmo): Lucas from Venmo is a software developer working for the company. His full name is Lucas Chi, and you can find Lucas’ profile on LinkedIn. As we already know who is Lucas,…

Review Overview

Overall
Use of digital channels
Possible offline impact

Very Good

Summary : Lucas uses Venmo is a great example of well done teaser campaign to increase brand awareness in tech savvy target audience. Although no digital channels were used, the real campaign happens just there!

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About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.

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