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Tag Archives: Reynolds American

Reynolds American Bets on Menthol Cigarette Brands

Reynolds American acquisition of Lorillard will change the tobacco market in the USA dramatically. Regardless of the limits set by regulators, this transaction shows the power of brand in tobacco marketing. Reynolds American, the second tobacco player in the USA, ...

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Advertising Non-combustible Tobacco Products in the U.S.

Tobacco advertising is back with non-combustible tobacco products (NCPs). Recent study shows what tactics are used by tobacco companies to advertise those emerging and not regulated products in the USA. But why is it controversial?     While advertising of ...

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Here is the truth: Big Tobacco will correct its lies

Here is the truth: Big Tobacco companies agreed for corrective statements as ordered by Judge Gladys Kessler. Philip Morris USA Inc., Altria Group, Inc., R.J. Reynolds Tobacco Company (in its own capacity and as successor in interest to Brown & ...

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Old tobacco advertising playbook for new e-cigarettes

E-cigarettes market is now being taken over by big tobacco. As this recently created niche remains unregulated, tobacco advertising can play its best of all time once again. After 43 years ban, Reynolds American is back in the American TV ...

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WSJ on Big Tobacco’s attempts to takeover e-cigarettes market

Recent success of Vuse, an e-cigarette brand from Reynolds American Inc sparked vivid reaction of the Wall Street Journal‘s Mike Esterl. In his editorial titled Big Tobacco Begins its Takeover of the E-Cigarette Market, Mr. Esterl cites report of tobacco industry ...

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