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Tag Archives: pharma marketing

MoovCare – a clinically proven mHealth app in lung cancer treatment

MoovCare mHealth app lung cancer

MoovCare, an mHealth app to help patients with lung cancer  presented at the annual American Society of Clinical Oncology (ASCO) meeting. An Israeli company Sivan Innovation and the Cancer Institute of Western France are behind MoovCare – an mHealth application ...

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Pharma digital marketing in the U.S. Spending more and wrong.

The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of the total digital ad spending level. Unfortunately half of it ...

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Top 3 Key Lessons on Social Media in the Pharmaceutical Industry

On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital city – Basel, let me summarize the key lessons on ...

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FDA Guidance on Social Media in Pharma: We need more of this

Federal Drug Administration (FDA) has announced its draft guidance on Social Media in Pharma. What question does it answer and what remains still unregulated? What are the consequences of this guidance and expected next steps?  When finalized this guidance will ...

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Top 5 pharma marketing trends in 2014

Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more exciting is to predict what will happen next year. At ...

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