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Tag Archives: Pfizer

(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016

Pfizer Gameboy Lions Healthcare 2016

Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced.  See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important, 2016 Lions Healthcare Pharma winners are not those most efficient ...

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Text messaging in multichannel pharma marketing

Text messaging

Multi-channel marketing strategies usually include old tactics such as telemarketing, direct mailing and printed detail aids to accompany more fancy mobile applications, eDetailing on tablets and over the Web. Good old SMS text messaging is forgotten in the era of ...

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