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Tag Archives: Pernod Ricard

The Digital Guiding Principles for Alcohol Advertising

The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. Embed from Getty Images Signed by thirteen leading producers, DGPs are part of so called Beer, Wine and Spirits Producers’ ...

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Absolut Open Film Project – an example of social media use in alcohol advertising [Review]

Absolut Open Film Project is a great example of social media use in alcohol advertisement. Distributor of Absolut brand in Brazil, Pernod Ricard Brasil, runs a campaign that allows users to show connection to the brand using combination of social networking ...

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