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Tag Archives: Janssen

ACI’s Digital Marketing in Healthcare

Tom Macfarlane (Accenture) speaks at ACI Digital Marketing in Healthcare Conference, London 2016.

On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual, interesting set of speakers and guests coming not only from ...

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Cannes Lions Health 2014: is pharma advertising so bad?

True Cost - shampoo - sativex

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health could not find a grand prix winner in Cannes this ...

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