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Tag Archives: Heineken

Heineken: The Cliche prank scores against Carlsberg before UEFA Euro Championship 2016

Heineken, The-Cliché Publicis Brasil

Heineken: The Cliche produced by Publicis Brasil tackles gender stereotypes and scores yet another goal for this premium beer brand. Heineken is long time supporter of UEFA Champions League, but the ad airs just before the UEFA Euro Championship, which ...

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Trending alcohol advertising content themes for 2014

Looking at our selection of the best and the worst ads of alcohol in 2013  we try to identify trends in alcohol advertising content for 2014. How to make your next campaign viral? What content will make target audience flock to the ...

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The best and the worst of alcohol advertising videos in 2013

Watch with us the best and the worst of alcohol advertising videos in 2013. Our selection criteria were not based on the impact on sales. We looked rather on number of impressions, viral impact, creativity, use of digital channels and, last ...

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Twitter introduces age-screening for alcohol brands.

Since 25th of November 2013 Twitter introduces its  age verification system. Twitter’s AVS works in Twitter.com on the Web as well as on iOS and Android devices. Twittter’s AVS is focused on alcohol marketing. The first brands to include it ...

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