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Tag Archives: Electronic cigarette

“Sexy” VIP e-cig the first to vape in British TV advert

Screenshot from "First time vaping" ad by VIP ecigarettes.

For the very first time since 1965, Britons will see a smoker in TV advertising. VIP, an  e-cigarette brand already famous for its overtly sexual advertising videos takes an advantage of the latest change in the Committee of Advertising Practice regulations. ...

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FDA to control e-cigarettes

New rule to extend FDA’s authority over e-cigarettes has been proposed on Friday, 24th of April 2014. The U.S. Food and Drug Administration seeks control over e-cigs and other, currently unregulated tobacco products on the market.   The subject of ...

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Vype: a (non-) tobacco marketing masterpiece

Vype e-cigarette advertisement. Iris Worldwide for Nicoventures

Vype is the first brand of British-American Tobacco that is advertised in all available channels, including TV, after more than twenty years of TAPS ban in the UK. The media coverage is focusing on the obvious fact of Big Tobacco ...

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Advertising Non-combustible Tobacco Products in the U.S.

Tobacco advertising is back with non-combustible tobacco products (NCPs). Recent study shows what tactics are used by tobacco companies to advertise those emerging and not regulated products in the USA. But why is it controversial?     While advertising of ...

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France: E-cigarettes are tobacco products, court rules

E-cigarettes qualify as tobacco products and should only be sold by registered tobacconists. This is a verdict of a French commercial court in Touluse from Monday 9th of December 2013. The ruling is subject to appeal but could eventually see the ...

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