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Tag Archives: Diageo

The Digital Guiding Principles for Alcohol Advertising

The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. Embed from Getty Images Signed by thirteen leading producers, DGPs are part of so called Beer, Wine and Spirits Producers’ ...

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Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire

Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some viewers too bold. Smirnoff Double Black launch is very important ...

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