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Tag Archives: Cannes Lions International Advertising Festival

(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016

Pfizer Gameboy Lions Healthcare 2016

Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced.  See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important, 2016 Lions Healthcare Pharma winners are not those most efficient ...

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Cannes Lions Health 2014: is pharma advertising so bad?

True Cost - shampoo - sativex

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health could not find a grand prix winner in Cannes this ...

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