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Tag Archives: Australia

Duff Beer banned for breaching alcohol advertising standards

Duff Beer in The Simpsons http://www.theaustralian.com.au

Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product itself and digital marketing activities of Duff Beer brand were ...

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Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire

Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some viewers too bold. Smirnoff Double Black launch is very important ...

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Plain packaging of tobacco products: what is the real impact?

Exactly one year ago, on 1st of December 2012 Australian law demanded plain packaging of tobacco products. The regulation was accompanied with set of other restrictions. An increase in the tobacco excise of 25 per cent, legislation to restrict Internet advertising ...

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