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Tag Archives: accenture

ACI’s Digital Marketing in Healthcare

Tom Macfarlane (Accenture) speaks at ACI Digital Marketing in Healthcare Conference, London 2016.

On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual, interesting set of speakers and guests coming not only from ...

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How to attract seniors into Medicare Plan? Use digital channels!

Digital health has no age limit. According to the recent research, seniors are keen to use digital channels to manage their healthcare. Seniors in the Internet Accenture research reports that Medicare consumers are frequently (at least once daily) online. Ninety-one ...

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