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Gamification in Pharma Marketing Explained with Examples

GoMeals® Application for Healthy Living

Gamification in pharma marketing is one of the hot topics of recent years. In this article you will learn what is gamification, see the examples of gamification used in pharma business (both marketing gamification and education gamification). We will also ...

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Disease awareness campaign for Alzheimer Netherlands: Chocolate Christmas Bunny

Every December we can see plenty of ads with Santa Claus theme in the copy. One of the best this year is a disease awareness campaign for Alzheimer Nederland. Created by Dutch agency N=5 (Creative Director: Lukas van de Ven;  Art ...

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Top 5 most expensive pharma marketing failures since 2010

Pharma marketing costs the most when it is not compliant to the regulations. Any unlawful or improper marketing campaigns in pharmaceutical can result in fines counted in billions of dollars. A report “Pharmaceutical Industry Criminal and Civil Penalties: An Update” by Public Citizen ...

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How to attract seniors into Medicare Plan? Use digital channels!

Digital health has no age limit. According to the recent research, seniors are keen to use digital channels to manage their healthcare. Seniors in the Internet Accenture research reports that Medicare consumers are frequently (at least once daily) online. Ninety-one ...

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New guidance for pharma advertising from FDA

In the new draft of “Guidance for Industry – Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling” FDA addresses usage of prescription drugs proprietary names in promotional materials and labeling. The guidance that is intended to replace ...

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