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Pharma Marketing

How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing

Track Yourself Map of Quantified self apps by Rachelle DiGregorio

Quantified self, mHealth and wearable technology. While you could hear about those trends in the past, the tipping point has been reached at the CES 2014. What was supposed to be the future is our present much faster than industry ...

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Top 3 Key Lessons on Social Media in the Pharmaceutical Industry

On 22nd and 23rd of January in London I was honored to be a speaker at the Social Media in the Pharmaceutical Industry conference. Now back in Swiss Pharma capital city – Basel, let me summarize the key lessons on ...

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Why Pharma Marketing is Boring? Archetypes!

Pharmaceutical brands are not loved. Products of the pharma industry are saving lives every day (not to mention removing headaches of the day after). Still, an average John Doe is not grateful to the manufacturer. To be honest even if ...

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FDA Guidance on Social Media in Pharma: We need more of this

Federal Drug Administration (FDA) has announced its draft guidance on Social Media in Pharma. What question does it answer and what remains still unregulated? What are the consequences of this guidance and expected next steps?  When finalized this guidance will ...

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Top 5 pharma marketing trends in 2014

Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more exciting is to predict what will happen next year. At ...

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