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Pharma Marketing

Gartner Cool Vendors in Life Sciences 2014 – are they really cool?

Gartner Cool Vendors in Life Sciences report may be a good predictor of what will be a hot topic in pharma. But what Gartner Cool Vendors in Life Sciences 2014 really do? Is it really worth to jump the bandwagon ...

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Pharma digital marketing in the U.S. Spending more and wrong.

The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of the total digital ad spending level. Unfortunately half of it ...

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Text messaging in multichannel pharma marketing

Text messaging

Multi-channel marketing strategies usually include old tactics such as telemarketing, direct mailing and printed detail aids to accompany more fancy mobile applications, eDetailing on tablets and over the Web. Good old SMS text messaging is forgotten in the era of ...

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Hard Trends for Innovation in Pharma Marketing

Success in pharmaceutical industry depends on innovation. We are in the constant race with mutating microbes, viruses and cells. New regulations, stakeholders and disruptive competitors are changing industry landscape every day. At the recent Pharma Customer Experience Management Summit in ...

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Do not join the Dallas Buyers Club. Expanded Access explained.

Dallas Buyers Club is a powerful movie. Based on true story of Ron Woodroof it shows how patient has to fight the system instead of receiving a treatment for the deadly disease. Everything seems to ally against suffering patient. Health ...

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