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Pharma Marketing

Internet of Things in Healthcare and Pharma

Track Yourself Map of Quantified self apps by Rachelle DiGregorio

Internet of Things becomes one of the most impactful trends in Healthcare and Pharma industry. According to the Big Data in Internet of Things (IoT): Key Trends, Opportunities and Market Forecasts 2015 – 2020 report by Mind Commerce Publishing, value ...

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Wearables in healthcare to be promoted by NHS England. What’s next?

Track Yourself Map of Quantified self apps by Rachelle DiGregorio

NHS England has announced its plans to provide free WiFi in hospitals to push for adoption of wearable technology. It hopes that wearables can be used in clinical settings. At K-message we looked at wearable technology and quantified self impact on ...

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Traditional interaction with HCPs beats digital in impact on prescriptions?

Digital marketing loses against traditional interaction with HCPs says Cegedim Strategic Data (CSD). According to the study called Global Promotions Audit, traditional interactions are still much more common and more efficient in impact on prescription behavior. To be honest, such ...

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Is Twitter for Pharma Banned by the FDA?

Copyright Aaron Durand (@everydaydude) for Twitter, Inc

The recent FDA’s Office of Prescription Drug Promotion (OPDP) draft guidance on Internet/Social Media Platforms with Character Space Limitations – Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices effectively bans Twitter for pharma advertising. It does the ...

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Cannes Lions Health 2014: is pharma advertising so bad?

True Cost - shampoo - sativex

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health could not find a grand prix winner in Cannes this ...

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