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Pharma Marketing

ACI’s Digital Marketing in Healthcare

Tom Macfarlane (Accenture) speaks at ACI Digital Marketing in Healthcare Conference, London 2016.

On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual, interesting set of speakers and guests coming not only from ...

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(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016

Pfizer Gameboy Lions Healthcare 2016

Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced.  See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important, 2016 Lions Healthcare Pharma winners are not those most efficient ...

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MoovCare – a clinically proven mHealth app in lung cancer treatment

MoovCare mHealth app lung cancer

MoovCare, an mHealth app to help patients with lung cancer  presented at the annual American Society of Clinical Oncology (ASCO) meeting. An Israeli company Sivan Innovation and the Cancer Institute of Western France are behind MoovCare – an mHealth application ...

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Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing

PETA Banned Super Bowl Ad

2016 Super Bowl ads by pharmaceutical companies are perfect examples why DTC should be banned. Every year NFL championship game is a show off for creative advertisement. In 2016, however, pharmaceutical companies joined the show to leave viewers in disgust. ...

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Interactive Outdoor Ad to Detect Flu in Poland for GSK

GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.

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