Cannes Lions Health 2014: is pharma advertising so bad?

True Cost - shampoo - sativex

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health could not find a grand prix winner in Cannes this ...

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Gartner Cool Vendors in Life Sciences 2014 – are they really cool?

Gartner Cool Vendors in Life Sciences report may be a good predictor of what will be a hot topic in pharma. But what Gartner Cool Vendors in Life Sciences 2014 really do? Is it really worth to jump the bandwagon ...

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Genomics Marketing for the Financial Industry: a Scam or a Real Thing?

Human Genome. CC by VaXzine

Genomics marketing. If you are into financial marketing news, you have probably read about it recently. At K-message we are close both to bank marketing and to life sciences, including the “real” genomics. Obviously “genomics marketing” smells fishy in the ...

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Pharma digital marketing in the U.S. Spending more and wrong.

The US Healthcare and Pharmaceutical Industry 2014: Digital Ad Spending Forecast and Trends, a new report from eMarketer shows that Pharma Marketing spending on digital remains on steady 3.0% of the total digital ad spending level. Unfortunately half of it ...

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Wearable tech in bank marketing – Alfa Activity

Alfa Activity Landing Page - Wearable Tech in Bank marketing

Quantified self and wearable technologies are efficient tools for marketing in healthcare and fitness. Russian Alfa Bank proves that also bank marketing can fit to wearable tech and quantified self. Alfa Activity is a new service created by Alfa Bank ...

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