Digital Marketing for Financial Services Summit

Digital Marketing for Financial Services

Digital Marketing for Financial Services Summit will take place in New York, 9-10 of December 2014. K-message offers its readers a VIP code 20% discount for this event. Who will attend the Digital Marketing for Financial Services Summit The event ...

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Reynolds American Bets on Menthol Cigarette Brands

Reynolds American acquisition of Lorillard will change the tobacco market in the USA dramatically. Regardless of the limits set by regulators, this transaction shows the power of brand in tobacco marketing. Reynolds American, the second tobacco player in the USA, ...

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Top 5 most creative beer ads at 2014 FIFA World Cup

Futebol Religião Cerveja Foca

Although the sponsorship deal gives Budweiser beer monopoly for the beer ads related to the World Cup, other brands were around. See our selection of the most creative beer ads that circulated around the World Cup in Brazil. 1. Budweiser, ...

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The winner of 2014 World Cup is beer advertising!

fifa world cup - budweiser official sponsor

Beer advertising is the winner of the World Cup 2014. FIFA has reverted anti-alcohol regulations in three countries. In the meantime, creativity of the advertisers has sparked even more than usual. Against the trend to limit visibility of alcohol advertising ...

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Is Twitter for Pharma Banned by the FDA?

Copyright Aaron Durand (@everydaydude) for Twitter, Inc

The recent FDA’s Office of Prescription Drug Promotion (OPDP) draft guidance on Internet/Social Media Platforms with Character Space Limitations – Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices effectively bans Twitter for pharma advertising. It does the ...

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