ABAC releases digital marketing guide for Australian alcohol beverages marketers

The Management Committee of the Alcohol Beverages Advertising Code (ABAC) has published a new guide for advertisers on how to best manage the placement of alcohol advertising through digital marketing. The guide, titled “Best Practice for the Responsible Marketing of ...

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Advertisement of tobacco influences young adults for 7 days

Advertisement of tobacco has surprisingly long impact on young people. Exposure to a single pro-smoking media message increases college-aged students’ risk of using tobacco for seven days, providing new clues about the influence of media on smoking, according to a ...

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Will tobacco industry show a way for South African alcohol marketing?

Can liquor industry learn from tobacco on how to approach control of their marketing activities? Paul Jacobson (@pauljacobson), founder and director of Web•Tech•Law believes so as he writes in his article “What the tobacco ad ban can teach the liquor industry“.   According ...

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