Absolut Open Film Project – an example of social media use in alcohol advertising [Review]

Absolut Open Film Project is a great example of social media use in alcohol advertisement. Distributor of Absolut brand in Brazil, Pernod Ricard Brasil, runs a campaign that allows users to show connection to the brand using combination of social networking ...

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GSK selects WPP GO Team for advertising pharma antacid brands

WPP’s GO Team is the new agency-of-record for advertising of two GlaxoSmithKline’s (GSK) top antacid brands. GO – an alliance between Grey and Ogilvy – will provide integrated consumer communications, including TV, print and digital advertising, for GlaxoSmithKline’s antacid brands ...

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WSJ on Big Tobacco’s attempts to takeover e-cigarettes market

Recent success of Vuse, an e-cigarette brand from Reynolds American Inc sparked vivid reaction of the Wall Street Journal‘s Mike Esterl. In his editorial titled Big Tobacco Begins its Takeover of the E-Cigarette Market, Mr. Esterl cites report of tobacco industry ...

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[Pharma] Marketing with Meaning in Pecha Kucha format

Dose of Digital presents Pecha Kucha on Marketing with Meaning in relation to Pharma Marketing. Enjoy the video and slides below!          

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Gail Graham on The Future of Brands in the Financial Services

Gail Graham is senior vice president of strategy and execution at United Capital discusses the future of branding in financial services industry. In her article on Business2Community.com website she discusses changing landscape of the industry in the US. Declining margins,  aging clients, ...

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