New Zealand: The end of happy hours for alcohol advertising

If you are in New Zealand you have really last chance to enjoy famous happy hours. On 18 December 2013, New Zealand’s alcohol laws are changing. The reforms, introduced by the Sale and Supply of Alcohol Act 2012, aim to improve New ...

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FDA asks 23andme to stop marketing of unapproved test and device

After months of negotiations, FDA finally lost patience and sends a warning letter to Google-backed 23andme, a genome testing company. 23andme was marketing its saliva based genetic test device and the test (Personal Genome Service) itself without an obligatory marketing ...

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Old tobacco advertising playbook for new e-cigarettes

E-cigarettes market is now being taken over by big tobacco. As this recently created niche remains unregulated, tobacco advertising can play its best of all time once again. After 43 years ban, Reynolds American is back in the American TV ...

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Abbott EPD: the first digital marketing only launch in pharma

Abbott‘s Low Dose HRT brand was launched in the first in the pharmaceutical industry digital marketing only campaign. According to the press release published by PMLive, the campaign for based in Basel, Switzerland, Abbott Established Pharmaceuticals Division (EPD) was the first new-product ...

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Alcohol and Sex To Sell Health Insurance

With only $5,000 two NGOs made headlines with their Obamacare campaign. Why? Apparently they believed that for young audience sex sells and if you add some buzz it would not make things worse.   At Do You Got Insurance website ...

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