Chad Strider in Bupa’s mockumentary for diseaese awareness and prevention advertising

Chad Strider is a spoof character of mockumentary “Born To Walk” created as a core of the cardiovascular prevention campaign. Behind the campaign is a private healthcare company Bupa. Bupa services include health insurance and other funding products, hospitals and primary ...

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Alcohol advertising in U.S. follows regulations

Alcohol advertising in U.S. is following regulations on federal and industry self-regulatory levels, finds new study. Authors of the “Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine Advertisements, 2008–2010” report have analysed content of beer, spirits, and ...

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Infographics: Smoking in the UK

Infographics: Smoking in the UK

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CFPB: Americans need financial education and not marketing

The Consumer Federal Protection Bureau released a report indicating that the United States spends 25 times more money each year on marketing financial products than on financial education. The study conducted by Boston Consulting Group, called “Navigating the Market: A comparison ...

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Twitter introduces age-screening for alcohol brands.

Since 25th of November 2013 Twitter introduces its  age verification system. Twitter’s AVS works in Twitter.com on the Web as well as on iOS and Android devices. Twittter’s AVS is focused on alcohol marketing. The first brands to include it ...

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