Gamification in Pharma Marketing Explained with Examples

GoMeals® Application for Healthy Living

Gamification in pharma marketing is one of the hot topics of recent years. In this article you will learn what is gamification, see the examples of gamification used in pharma business (both marketing gamification and education gamification). We will also ...

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The Beer Fridge – Project Indonesia: A storytelling long video for alcohol advertising

Molson Coors and Rethink Canada are continuing their successful “Beer Fridge” saga. On the Boxing Day Molson Canadian will broadcast its longest so far, three minutes long TV advertisement. The clip “The Beer Fridge – Project Indonesia” will be aired ...

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Disease awareness campaign for Alzheimer Netherlands: Chocolate Christmas Bunny

Every December we can see plenty of ads with Santa Claus theme in the copy. One of the best this year is a disease awareness campaign for Alzheimer Nederland. Created by Dutch agency N=5 (Creative Director: Lukas van de Ven;  Art ...

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5 reasons why Financial Services Marketing needs Mobile

Financial services marketing in the US has to embrace mobile as a main channel starting now. There is a strong evidence, that mobile channel may not only increase loyalty and bring new consumers, but it is just obligatory to serve ...

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British ASA will enforce new scheduling rules to protect children from alcohol advertising

Alcohol advertising in the UK is a subject of new Broadcast Committee of Advertising Practice standards announced on 17 December 2013. BCAP will write to all broadcasters in the coming weeks with the updated guidance and will offer additional advice ...

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