Who is Lucas from Venmo?

Who is Lucas from Venmo ads is a question asked recently by New Yorkers. The teaser advertising campaign is visible in Brooklyn and in Social Media worldwide. Some call it stupid or even the worst campaign ever, some call it ...

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Trending alcohol advertising content themes for 2014

Looking at our selection of the best and the worst ads of alcohol in 2013  we try to identify trends in alcohol advertising content for 2014. How to make your next campaign viral? What content will make target audience flock to the ...

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The best and the worst of alcohol advertising videos in 2013

Watch with us the best and the worst of alcohol advertising videos in 2013. Our selection criteria were not based on the impact on sales. We looked rather on number of impressions, viral impact, creativity, use of digital channels and, last ...

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Top 5 pharma marketing trends in 2014

Approaching end of the year experts have two options to choose. The first and a safer one is to summarize past twelve months. The second, more dangerous but also more exciting is to predict what will happen next year. At ...

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AmEx to pay millions for unfair marketing of financial services; penalty too small to change anything.

Pinpointed by three U.S. agencies – CFPB, OCC and FDIC – American Express Co. agreed to pay $75.7 million for its deceptive marketing of financial services added to credit cards. AmEx is ordered to refund an estimated $59.5 million to ...

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