Home / Pharma Marketing / Interactive Outdoor Ad to Detect Flu in Poland for GSK
Learn Investment Management with University of Geneva and Coursera. Prepay and receive a 10% discount.

Interactive Outdoor Ad to Detect Flu in Poland for GSK

GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.

About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.

Leave a Reply

Optimization WordPress Plugins & Solutions by W3 EDGE
Heap - iOS and Web Analytics