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FUBYAS

FUBYAS – First Usual Brand Young Adult Smoker(s)

Market segment description for young adult smokers in internal tobacco marketing documents. Contrary to popular believe it really means young adults (18 to 21 years old) and not underage teenagers. FUBYAS differ from standard YAS (Young Adult Smoker) in the aspect of brand choice. They remain loyal to the first usual brand they choose.

 

About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.
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