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Direct marketing

Direct marketing

Direct marketing is a marketing tactic based on advertising directed to the specified consumer. It is channel agnostic, however is often associated with telemarketing, SMS message advertising, direct mailing and e-mail marketing campaigns. 

In general direct marketing may be distinguished by:

  • extensive use of databases of consumers
  • tendency to track efficiency of the campaigns
  • embedding call to action in the message (some practicioners use even an alternative name for this tactic: Direct Response Advertising)

 

About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.
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