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Detailing

Detailing

Pharmaceutical detailing is a marketing tactic used by pharmaceutical companies to educate a physician (or other HCP) about a vendor’s products in hopes that the physician will prescribe the company’s products more often.

Name of the tactic is originated from “details” — approved scientific information, benefits, side effects, or adverse events — related to a drug that pharmaceutical sales representative (rep) provided to the HCP during the call or meeting.

See also: eDetailing

 

About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.
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