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Detail Aid

Detail Aid

Detail aid is a printed booklet, brochure or an electronic document containing product information, usually relating to its efficacy, tolerability, dosing and administration together with clinical trial data supporting the manufacturer’s claims. Generally used by pharmaceutical representatives, this is a marketing tool incorporating creative elements such as photographs, slogans and brand logos.

Recently traditional detail aids are being replaced by electronic applications delivered via dedicated applications (see: eDetailing).

About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.
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