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Adherence is a measure of patient compliance or obedience to the prescription of the medicine (or usage of medical device) in self-administration. Ie. 100% adherence is when patient took the medicine in exact dosage and time span as prescribed by HCP.

Adherence is important in Clinical Trials, when it usually is on high levels, but it drops in the “real-world” settings.  Adherence has to be considered when deciding what regimen and dosage should be chosen for a product. Lack of adherence is one of the biggest obstacles when delivering healthcare to the patient.


About Piotr Wrzosiński

Piotr Wrzosinski is a sociologist focused on digital marketing in highly regulated industries. He combines experience from top players in tobacco, financial services, and pharma with a passion to the content marketing and technology. All opinions posted are his own unless stated otherwise.
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