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Bank Marketing

CFPB: Americans need financial education and not marketing

The Consumer Federal Protection Bureau released a report indicating that the United States spends 25 times more money each year on marketing financial products than on financial education. The study conducted by Boston Consulting Group, called “Navigating the Market: A comparison ...

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Alcohol and Sex To Sell Health Insurance

With only $5,000 two NGOs made headlines with their Obamacare campaign. Why? Apparently they believed that for young audience sex sells and if you add some buzz it would not make things worse.   At Do You Got Insurance website ...

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Red Door Interactive will provide Web Marketing Services for RIA Financial

Red Door Interactive (RDI)  announced a collaboration with Ria Money Transfer, a subsidiary of Euronet Worldwide and a leading global money transfer company. RDI will partner with Ria to help execute the company’s web marketing strategy. Ria is a global leader ...

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Christmas money e-mail offer did not go well for Scottish Life

A Scottish  Life‘s sale consultant in an apparent creativity impulse has sent an e-mail on “Christmas money making opportunity” to more than two dozen financial advisers – reports Financial Times. Now Scottish life, a business of Royal London Group that ...

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Flashmob in the financial services marketing – Banco Sabadell’s Ode to Joy

Banco Sabadell‘s use of a flashmob for it’s 130th anniversary is one of the most successful viral campaign in the financial services marketing so far. It is also a nice homage to the second biggest city of Catalonia, which is ...

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