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Bank Marketing

Who is Lucas from Venmo?

Who is Lucas from Venmo ads is a question asked recently by New Yorkers. The teaser advertising campaign is visible in Brooklyn and in Social Media worldwide. Some call it stupid or even the worst campaign ever, some call it ...

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AmEx to pay millions for unfair marketing of financial services; penalty too small to change anything.

Pinpointed by three U.S. agencies – CFPB, OCC and FDIC – American Express Co. agreed to pay $75.7 million for its deceptive marketing of financial services added to credit cards. AmEx is ordered to refund an estimated $59.5 million to ...

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5 reasons why Financial Services Marketing needs Mobile

Financial services marketing in the US has to embrace mobile as a main channel starting now. There is a strong evidence, that mobile channel may not only increase loyalty and bring new consumers, but it is just obligatory to serve ...

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Mobile banking builds loyalty and attracts new consumers for financial services

Mobile banking is an important way to attract new customers and retain existing ones. This is one of the outcomes of “Customer Loyalty in Retail Banking: Global Edition 2013,” an annual survey by Bain & Company.   Regardless of bank ...

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From #AskJPM to #AskJPMFail – JP Morgan’s problem with Twitter

With #AskJPM hashtag, JP Morgan Chase tried to be open in social media. Tom Lee was supposed to answer questions from the public on Twitter.  It went viral, oh yes it did. In 6 hours, they got thousands of questions, but not ...

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