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Digital Marketing for Financial Services Summit

Digital Marketing for Financial Services

Digital Marketing for Financial Services Summit will take place in New York, 9-10 of December 2014. K-message offers its readers a VIP code 20% discount for this event. Who will attend the Digital Marketing for Financial Services Summit The event ...

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Genomics Marketing for the Financial Industry: a Scam or a Real Thing?

Human Genome. CC by VaXzine

Genomics marketing. If you are into financial marketing news, you have probably read about it recently. At K-message we are close both to bank marketing and to life sciences, including the “real” genomics. Obviously “genomics marketing” smells fishy in the ...

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Wearable tech in bank marketing – Alfa Activity

Alfa Activity Landing Page - Wearable Tech in Bank marketing

Quantified self and wearable technologies are efficient tools for marketing in healthcare and fitness. Russian Alfa Bank proves that also bank marketing can fit to wearable tech and quantified self. Alfa Activity is a new service created by Alfa Bank ...

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The Secret of the Wolf of Wall Street. Jordan Belfort Straight Line Persuasion.

The real secret of Jordan Belfort, known today as Wolf Of Wall Street was his sales technique that evolved into Straight Line Persuasion system. What is the magic that allowed him to outsell other brokers and cheat so many people? ...

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Bank marketing and social media. Does it fit?

Social media in bank marketing

Bank marketing and social media. Does it really fit? Marketing consultants and agencies worldwide push social media buzzword into banking and financial services for years.  If you read, as we do, some prominent blogs related to bank marketing, you already ...

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