K-Message http://www.k-message.com Digital marketing in regulated industries | Pharma, Financial Services, Tobacco, Alcohol Mon, 31 Oct 2016 19:27:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 67598856 ACI’s Digital Marketing in Healthcare http://www.k-message.com/acis-digital-marketing-healthcare/ http://www.k-message.com/acis-digital-marketing-healthcare/#comments Sun, 30 Oct 2016 20:02:54 +0000 http://www.k-message.com/?p=4879 On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual, interesting set of speakers and guests coming not only from the pharmaceutical industry and its vendors. As it often happens on such occasion, I have ...

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(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016 http://www.k-message.com/not-best-pharmaceutical-ads-lions-healthcare-2016/ http://www.k-message.com/not-best-pharmaceutical-ads-lions-healthcare-2016/#respond Mon, 20 Jun 2016 11:23:16 +0000 http://www.k-message.com/?p=4848 Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced.  See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important, 2016 Lions Healthcare Pharma winners are not those most efficient in conveying the message and changing prescription behaviors. Lions Healthcare is a contest made by ...

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IoT in Financial Services and Banking – Definition and Examples http://www.k-message.com/iot-financial-services-bank-marketing-definition-examples/ http://www.k-message.com/iot-financial-services-bank-marketing-definition-examples/#comments Sun, 19 Jun 2016 17:48:39 +0000 http://www.k-message.com/?p=4832 Internet of things (IoT) trend is reshaping financial industry. Learn about IoT in finance and banks, see examples of IoT in financial and bank marketing. Read also: IoT in Pharma and Healthcare Industry. What is IoT? Internet of Things (IoT) is a technological trend. It describes a network of objects enabled with electronics, sensors, software and ...

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Disney is Advertising Tobacco. So What? Disney and Tobacco Advertising http://www.k-message.com/disney-advertising-tobacco-disney-tobacco-advertising/ http://www.k-message.com/disney-advertising-tobacco-disney-tobacco-advertising/#comments Tue, 14 Jun 2016 22:16:07 +0000 http://www.k-message.com/?p=4809 Walt Disney promotes tobacco and the public is outraged, again. Nobody should be surprised though. Walt Disney and tobacco advertising have a lot in common. What, Disney is advertising tobacco? The story that has reached headlines is as follows: Walt Disney is now a conglomerate of multiple media companies and brands. Marvel, Lucasfilm, Pixar, ABC, ...

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Heineken: The Cliche prank scores against Carlsberg before UEFA Euro Championship 2016 http://www.k-message.com/heineken-cliche-prank-scores-carlsberg-uefa-euro-championship-2016/ http://www.k-message.com/heineken-cliche-prank-scores-carlsberg-uefa-euro-championship-2016/#respond Thu, 09 Jun 2016 20:51:22 +0000 http://www.k-message.com/?p=4727 Heineken: The Cliche produced by Publicis Brasil tackles gender stereotypes and scores yet another goal for this premium beer brand. Heineken is long time supporter of UEFA Champions League, but the ad airs just before the UEFA Euro Championship, which is exclusively sponsored by Carlsberg. Carlsberg may be “probably the best beer in the world”, ...

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MoovCare – a clinically proven mHealth app in lung cancer treatment http://www.k-message.com/moovcare-clinically-proven-mhealth-app-lung-cancer-treatment/ http://www.k-message.com/moovcare-clinically-proven-mhealth-app-lung-cancer-treatment/#respond Wed, 08 Jun 2016 20:26:21 +0000 http://www.k-message.com/?p=4711 MoovCare, an mHealth app to help patients with lung cancer  presented at the annual American Society of Clinical Oncology (ASCO) meeting. An Israeli company Sivan Innovation and the Cancer Institute of Western France are behind MoovCare – an mHealth application presented at the ASCO annual meeting in Chicago. MoovCare claims to be the first application of ...

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Super Bowl 2016 Ads Cry for Total Ban of DTC Pharma Marketing http://www.k-message.com/super-bowl-2016-pharma-ads-cry-for-ban-of-dtc/ http://www.k-message.com/super-bowl-2016-pharma-ads-cry-for-ban-of-dtc/#respond Tue, 09 Feb 2016 20:57:19 +0000 http://www.k-message.com/?p=4677 2016 Super Bowl ads by pharmaceutical companies are perfect examples why DTC should be banned. Every year NFL championship game is a show off for creative advertisement. In 2016, however, pharmaceutical companies joined the show to leave viewers in disgust. Viewers of the Super Bowl have been exposed to truly engaging stories. First, Astra Zeneca ...

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Interactive Outdoor Ad to Detect Flu in Poland for GSK http://www.k-message.com/interactive-outdoor-ad-to-detect-flu-in-poland/ http://www.k-message.com/interactive-outdoor-ad-to-detect-flu-in-poland/#respond Mon, 08 Feb 2016 11:00:07 +0000 http://www.k-message.com/?p=4671 GSK’s OTC product Theraflu has launched a really hot campaign in cold Poland. During the flu season agency has placed interactive outdoor citylights. Enabled with a thermometer and interactive application, ads allowed passers-by to check themselves for early flu detection.

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Financial Services for Millenials – the Millennial Financial Services Summit http://www.k-message.com/financial-services-for-millenials/ http://www.k-message.com/financial-services-for-millenials/#respond Mon, 08 Feb 2016 10:38:37 +0000 http://www.k-message.com/?p=4666 How to win generation Y for financial services? On April 20-21 in New York Midtown Hilton Hotel financial services and bank marketing experts will discuss marketing strategies to focus on Millenials. The Millennial Financial Services Summit aims to provide how to’s, strategies and key insights on: Identifying profitable market opportunities specific to your business model and ...

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Digital Marketing in Financial Services Summit comes to West Coast! http://www.k-message.com/digital-marketing-in-financial-services-summit-comes-to-west-coast/ http://www.k-message.com/digital-marketing-in-financial-services-summit-comes-to-west-coast/#respond Wed, 13 Jan 2016 21:34:35 +0000 http://www.k-message.com/?p=4636 Digital Marketing in Financial Services Summit comes to West Coast! On 18th and 19th of February in Park Central Hotel San Francisco CMOs and FINANCIAL MARKETING EXECUTIVES will share their wisdom. K-message readers may benefit from 20% discount on registration using the VIP code KMESSAGE20. Register for the Digital Marketing for Financial Services Summit – ...

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