Comments for K-Message http://www.k-message.com Digital marketing in regulated industries | Pharma, Financial Services, Tobacco, Alcohol Tue, 10 Jan 2017 09:43:11 +0000 hourly 1 https://wordpress.org/?v=4.9.5 Comment on A Marlboro Man Story by Let’s smoke a cigarette – Visual Culture http://www.k-message.com/marlboro-man-story/#comment-28409 Tue, 10 Jan 2017 09:43:11 +0000 http://www.k-message.com/?p=1959#comment-28409 […] man was a very successful advertisement campaign, with direct impact on sales, and became the most popular cigarettes brand. There was no more room for the ‘health benefits’ of the filter or smoking as part of family […]

]]>
Comment on ACI’s Digital Marketing in Healthcare by Finlay Mure http://www.k-message.com/acis-digital-marketing-healthcare/#comment-28383 Wed, 09 Nov 2016 12:32:23 +0000 http://www.k-message.com/?p=4879#comment-28383 I agree, coming from a vendor perspective it certainly helped me shape my thinking as I move deeper into the pharmaceutical industry. At the same time it made me realise some challenges on how to ensure mobility is seen as a vehicle to improve patient healthcare, make HCP more efficient and ease the burden on the NHS. Legacy software and stubborn management are two immediate barriers to overcome as well as compliance and regulation of course. The solution is to build proof of concepts that help to validate innovation and prove new solutions work. This reduces the amount of investment needed upfront and money wasted in the long run.

]]>
Comment on A Marlboro Man Story by Det mesta inom employer branding är varken bra i teorin eller praktiken | Per Grankvist http://www.k-message.com/marlboro-man-story/#comment-28331 Wed, 19 Oct 2016 06:44:04 +0000 http://www.k-message.com/?p=1959#comment-28331 […] Ett olönsamt cigarettmärke positionerades om från nischad tjejcigarett till manlig marknadsledare på 1970-talet med med hjälp av en reklambyrå som hittade på Marlboro Country. […]

]]>
Comment on Why Pharma Marketing is Boring? Archetypes! by Pharma and social media....examples of why it's risky – MarkJOwen http://www.k-message.com/pharma-marketing-boring-archetypes/#comment-28258 Wed, 07 Sep 2016 13:24:57 +0000 http://www.k-message.com/?p=1788#comment-28258 […] Why Pharma Marketing is Boring? Archetypes! […]

]]>
Comment on A Marlboro Man Story by Winner Campaign – Reflective Portfolio http://www.k-message.com/marlboro-man-story/#comment-28246 Sat, 20 Aug 2016 03:05:38 +0000 http://www.k-message.com/?p=1959#comment-28246 […] A Marlboro Man Story […]

]]>
Comment on Disney is Advertising Tobacco. So What? Disney and Tobacco Advertising by Rosemary Gremillion http://www.k-message.com/disney-advertising-tobacco-disney-tobacco-advertising/#comment-28245 Sat, 30 Jul 2016 15:38:14 +0000 http://www.k-message.com/?p=4809#comment-28245 “This comment is will not be long because I am not sure if it ill actually get to Facebook. Unlike the author of this article, I am totally shocked by the video of “Smoking Mickey”. Not only does it show him smoking AND drinking beer and really swilling it down, it apparently sees nothing wrong with him seemingly abusing the turkey he rode to the “Cantino Argentino”. People need to boycott Disney.

]]>
Comment on IoT in Financial Services and Banking – Definition and Examples by IoT in Financial Services and Banking | Creativ... http://www.k-message.com/iot-financial-services-bank-marketing-definition-examples/#comment-28205 Mon, 20 Jun 2016 18:35:30 +0000 http://www.k-message.com/?p=4832#comment-28205 […] Internet of things (IoT) trend is reshaping financial industry. Learn about IoT in finance and banks, see examples of IoT in financial and bank marketing.  […]

]]>
Comment on How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing by Wearables in healthcare to be promoted by NHS http://www.k-message.com/quantified-self-mhealth-wearable-technology-changing-pharma-marketing/#comment-28198 Sun, 12 Jun 2016 21:13:00 +0000 http://www.k-message.com/?p=2022#comment-28198 […] technology. It hopes that wearables can be used in clinical settings. At K-message we looked at wearable technology and quantified self impact on pharma in early 2014. Although NHS’s announcement brings wearables in healthcare one step closer, […]

]]>
Comment on CFPB: Americans need financial education and not marketing by Moving house | Your Mortgage http://www.k-message.com/cfpb-americans-need-financial-education-marketing/#comment-28191 Tue, 07 Jun 2016 17:42:18 +0000 http://www.k-message.com/?p=661#comment-28191 […] Blogged by K-Message ("CFPB: Americans need financial education and not marketing" by Piotr Wrzosiński) at http://www.k-message.com/cfpb-americans-need-financial-education… […]

]]>
Comment on Top 5 pharma marketing trends in 2014 by Pharma and social media....examples of why it's risky – MarkJOwen http://www.k-message.com/top-5-pharma-marketing-trends-2014/#comment-28141 Thu, 26 May 2016 15:21:57 +0000 http://www.k-message.com/?p=1306#comment-28141 […] Top 5 pharma marketing trends in 2014 […]

]]>