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Alcohol advertising

New Zealand: The end of happy hours for alcohol advertising

If you are in New Zealand you have really last chance to enjoy famous happy hours. On 18 December 2013, New Zealand’s alcohol laws are changing. The reforms, introduced by the Sale and Supply of Alcohol Act 2012, aim to improve New ...

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Absolut Open Film Project – an example of social media use in alcohol advertising [Review]

Absolut Open Film Project is a great example of social media use in alcohol advertisement. Distributor of Absolut brand in Brazil, Pernod Ricard Brasil, runs a campaign that allows users to show connection to the brand using combination of social networking ...

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ABAC releases digital marketing guide for Australian alcohol beverages marketers

The Management Committee of the Alcohol Beverages Advertising Code (ABAC) has published a new guide for advertisers on how to best manage the placement of alcohol advertising through digital marketing. The guide, titled “Best Practice for the Responsible Marketing of ...

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Will tobacco industry show a way for South African alcohol marketing?

Can liquor industry learn from tobacco on how to approach control of their marketing activities? Paul Jacobson (@pauljacobson), founder and director of Web•Tech•Law believes so as he writes in his article “What the tobacco ad ban can teach the liquor industry“.   According ...

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