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Alcohol advertising

British ASA will enforce new scheduling rules to protect children from alcohol advertising

Alcohol advertising in the UK is a subject of new Broadcast Committee of Advertising Practice standards announced on 17 December 2013. BCAP will write to all broadcasters in the coming weeks with the updated guidance and will offer additional advice ...

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Finland: new restrictions on mild alcoholic beverages marketing proposed

On Wednesday, 4th December 2013, Finnish Parliamentary Social Affairs and Health Committee issued a report to prohibit advertising of mild alcoholic beverages in public places in Finland. The aim is to reduce the situations where children and youth are exposed ...

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Untameable Bacardi – heritage based liquor branding at its best

Untameable BACARDÍ is a new multi channel campaign of the famous rum brand. Unlike standard rum brands it focuses on the heritage of the company instead of party time or fake characters. “Untameable Bacardi” highlights the harsh fate that Bacardi has ...

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Alcohol advertising in U.S. follows regulations

Alcohol advertising in U.S. is following regulations on federal and industry self-regulatory levels, finds new study. Authors of the “Regulating Alcohol Advertising: Content Analysis of the Adequacy of Federal and Self-Regulation of Magazine Advertisements, 2008–2010” report have analysed content of beer, spirits, and ...

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Twitter introduces age-screening for alcohol brands.

Since 25th of November 2013 Twitter introduces its  age verification system. Twitter’s AVS works in Twitter.com on the Web as well as on iOS and Android devices. Twittter’s AVS is focused on alcohol marketing. The first brands to include it ...

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