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Alcohol advertising

The winner of 2014 World Cup is beer advertising!

fifa world cup - budweiser official sponsor

Beer advertising is the winner of the World Cup 2014. FIFA has reverted anti-alcohol regulations in three countries. In the meantime, creativity of the advertisers has sparked even more than usual. Against the trend to limit visibility of alcohol advertising ...

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Arrive Boldly: Smirnoff Double Black Campaign is not Catching Fire

Arrive Boldly is a tagline of Diageo Australia advertising for Smirnoff Double Black. With AUD 8 million (US $7,04 million) budget this integrated marketing campaign is indeed bold. For some viewers too bold. Smirnoff Double Black launch is very important ...

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Trending alcohol advertising content themes for 2014

Looking at our selection of the best and the worst ads of alcohol in 2013  we try to identify trends in alcohol advertising content for 2014. How to make your next campaign viral? What content will make target audience flock to the ...

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The best and the worst of alcohol advertising videos in 2013

Watch with us the best and the worst of alcohol advertising videos in 2013. Our selection criteria were not based on the impact on sales. We looked rather on number of impressions, viral impact, creativity, use of digital channels and, last ...

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The Beer Fridge – Project Indonesia: A storytelling long video for alcohol advertising

Molson Coors and Rethink Canada are continuing their successful “Beer Fridge” saga. On the Boxing Day Molson Canadian will broadcast its longest so far, three minutes long TV advertisement. The clip “The Beer Fridge – Project Indonesia” will be aired ...

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