ACI’s Digital Marketing in Healthcare

Tom Macfarlane (Accenture) speaks at ACI Digital Marketing in Healthcare Conference, London 2016.

On 26th and 27th of October in London, I had a pleasure to participate in the ACI’s Digital Marketing in Healthcare Conference. This relatively small event has gathered an unusual, interesting set of speakers and guests coming not only from ...

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(Not) The Best Pharmaceutical Ads – Lions Healthcare 2016

Pfizer Gameboy Lions Healthcare 2016

Lions Healthcare 2016 Awards for the best pharmaceutical advertising have been announced.  See the winners. As every year, what they show is that pharma advertising lacks creativity. What is more important, 2016 Lions Healthcare Pharma winners are not those most efficient ...

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IoT in Financial Services and Banking – Definition and Examples

IoT in financial services and banking

Internet of things (IoT) trend is reshaping financial industry. Learn about IoT in finance and banks, see examples of IoT in financial and bank marketing. Read also: IoT in Pharma and Healthcare Industry. What is IoT? Internet of Things (IoT) is ...

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Disney is Advertising Tobacco. So What? Disney and Tobacco Advertising

Disney and Tobacco. Walt Disney smoking - Life magazine

Walt Disney promotes tobacco and the public is outraged, again. Nobody should be surprised though. Walt Disney and tobacco advertising have a lot in common. What, Disney is advertising tobacco? The story that has reached headlines is as follows: Walt ...

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Heineken: The Cliche prank scores against Carlsberg before UEFA Euro Championship 2016

Heineken, The-Cliché Publicis Brasil

Heineken: The Cliche produced by Publicis Brasil tackles gender stereotypes and scores yet another goal for this premium beer brand. Heineken is long time supporter of UEFA Champions League, but the ad airs just before the UEFA Euro Championship, which ...

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