The Digital Guiding Principles for Alcohol Advertising


The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. #106426312 / Signed by thirteen leading producers, DGPs are part of so called Beer, Wine and Spirits Producers’ Commitments, ...

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Duff Beer banned for breaching alcohol advertising standards

Duff Beer in The Simpsons

Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product itself and digital marketing activities of Duff Beer brand were ...

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Grolsch and beacons in the bottle


Grolsch unlocks movies with the bottle. The new bluetooth beacons technology has been used in a concept for Grolsch beer advertising campaign by Russian agency Heads and Hands. Grolsch in Russia runs campaign with promotional codes on the bottles that ...

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Digital Marketing for Financial Services Summit

Digital Marketing for Financial Services

Digital Marketing for Financial Services Summit will take place in New York, 9-10 of December 2014. K-message offers its readers a VIP code 20% discount for this event. Who will attend the Digital Marketing for Financial Services Summit The event ...

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Reynolds American Bets on Menthol Cigarette Brands


Reynolds American acquisition of Lorillard will change the tobacco market in the USA dramatically. Regardless of the limits set by regulators, this transaction shows the power of brand in tobacco marketing. Reynolds American, the second tobacco player in the USA, ...

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