“Sexy” VIP e-cig the first to vape in British TV advert

Screenshot from "First time vaping" ad by VIP ecigarettes.

For the very first time since 1965, Britons will see a smoker in TV advertising. VIP, an  e-cigarette brand already famous for its overtly sexual advertising videos takes an advantage of the latest change in the Committee of Advertising Practice regulations. ...

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The Digital Guiding Principles for Alcohol Advertising

alcohol-getty

The Digital Guiding Principles are the first global set of guidelines for alcohol advertising in digital and social media channels. #106426312 / gettyimages.com Signed by thirteen leading producers, DGPs are part of so called Beer, Wine and Spirits Producers’ Commitments, ...

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Duff Beer banned for breaching alcohol advertising standards

Duff Beer in The Simpsons http://www.theaustralian.com.au

Duff Beer, a Homer Simpson’s favourite beer brand, has been banned from shelves once again. The Australian Alcohol Beverages Advertising Code (ABAC) Adjudication Panel has found that both the product itself and digital marketing activities of Duff Beer brand were ...

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Grolsch and beacons in the bottle

Grolsch Movieunlocker.com

Grolsch unlocks movies with the bottle. The new bluetooth beacons technology has been used in a concept for Grolsch beer advertising campaign by Russian agency Heads and Hands. Grolsch in Russia runs campaign with promotional codes on the bottles that ...

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Digital Marketing for Financial Services Summit

Digital Marketing for Financial Services

Digital Marketing for Financial Services Summit will take place in New York, 9-10 of December 2014. K-message offers its readers a VIP code 20% discount for this event. Who will attend the Digital Marketing for Financial Services Summit The event ...

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